> For the complete documentation index, see [llms.txt](https://docs.pixeleyes.de/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.pixeleyes.de/anleitungen-instructions/english/documentation-of-our-shopware-6-plugins/advertising-banners-and-pop-ups/visibility-and-targeting.md).

# Visibility and Targeting

On the **Visibility** tab (and through the trigger/condition cards), control **where** and **to whom** a banner appears. All conditions apply together (AND), unless stated otherwise.

## Display area

| Area                    | Effect                                                              |
| ----------------------- | ------------------------------------------------------------------- |
| **Entire shop**         | Everywhere.                                                         |
| **Homepage only**       | Only on the homepage.                                               |
| **Specific categories** | Only on selected category pages (no selection: all category pages). |
| **Specific products**   | Only on selected product pages (no selection: all product pages).   |
| **Checkout only**       | Only during the checkout process.                                   |

## Special pages

These can be enabled individually (opt-in; OR with the display area):

* **Login and registration page**
* **Shopping cart**
* **Payment process**
* **Order completion/thank-you page**

## Display conditions (Rule Builder)

Under **Display conditions**, link rules from Shopware's **Rule Builder**. The banner appears when **at least one** selected rule applies (e.g. customer group, cart value, or country). With no rule selected, the banner is always eligible.

## Sales channels

Optionally limit the banner to specific **sales channels**. With no selection, it appears in all sales channels.

## Priority

When several banners qualify for the same position, **priority** determines their order (highest value first). See [Banner basics](broken://pages/cdbbeb2d3fa19b429d1b05c388618f779a1bf23f).